According to the WSJ:
“The disruption within the startup world has been closely followed by our readers, and we saw a significant opportunity to provide our audience with more robust coverage by launching Startup Journal and The Accelerators,” said Raju Narisetti, editor-in-chief of the Journal’s Digital Network, in a statement. “This is the latest iteration in our strategy to create more specialized content for our core audience and to provide it in such a way that makes it easy and seamless for our professional subscribers to read, digest and share.”
The Accelerators is edited by the Journal’s startups and small-business editor. While Startup Journal will index all of the WSJ’s “startups, funding, founders, and entrepreneurship” stories on one page.