Under the Madrid Protocol for the International Registration of Marks, citizens of member countries may register and enforce their trademarks for international protection. As of February 19, 2013 the total number of members of the international trademark system will be 89.
Today Bruno Ferrari, Mexico’s Secretary of Economy, registered his country’s agreement to join the Madrid Protocol. Now US companies, as well as members of the EU, may extend their valuable trademark property protections into Mexico.
As per Mexico’s accession to the Madrid Protocol, we expect that by February 2013 a system will be in place (as it is in place for current member countries) to file international registrations directly to Mexico.
It would be interesting to see if Mexico, Canada and the US will form the equivalent of a Community Trade Mark system for registering marks throughout North America (as currently exists in the EU). This would be truly convenient for international trademark practitioners — not to mention our multinational clients.